Peel makes data easy for customer-obsessed teams

Peel helps companies close the gap between their early stages and $50M, or for some, all the way to $300M in GMV. Built for brands who need to galvanize their customer base by delivering a more personalized DTC experience.
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DTC e-commerce founders and marketers deep in discussion during an event
DTC founders and marketers discussing retention analyticsMeet up of leading DTC e-commerce brands discussing retention and subscriptio analytics
Empowering leading brands to win repeat purchases

Your customer journey can’t be one-size-fits-all

You've found your edge, let’s expand on it
The days of mass eblasts and boilerplate content on your product pages are a thing of the past.

Brands that are winning the most repeat purchases and driving LTV growth are those who run things differently while personalizing the customer journey.
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“Peel’s reports are magic. 

They unlock answers to burning analytical questions and reveal insights we couldn’t easily find elsewhere. What sets the technology apart is its ability to go deeper and turn data into actionable insights through hyper-specific customer segmentation.

 Our team is hooked.

Profile image of the founder of True Classic, Ben Yahalom
Ben Yahalom
President, True Classic

“Peel Analytics has become a powerful tool within our tech stack, enabling us to more easily segment our data and uncover actionable insights to help drive our subscriptions business.”

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Jennifer Berglund
Director of Ecommerce & Digital Marketing at Once Upon a Farm

“As a start- up, retention/cohort data is one of the most valuable tools for us yet it can be challenging to access.

Within one day of downloading Peel, we had access to dozens of valuable reports and visualizations that help solve our customer behavior story.

We’re so impressed with the platform and team, and it saves us money on outsourcing to a data person!”

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Annie Ricci
Sr. Manager, CX, Loyalty and Retention at Prima

“We absolutely love Peel.

We use it on a weekly basis for reporting as well as deep-diving into questions that were previously hard to answer using Shopify/GA. Peel’s data is extremely robust and their team is always available for support, often delivering exactly what we need within an hour!

10/10 would recommend!

The logo of the healthy beverage brand Vita Coco
Vita Coco
United States

“Peel’s Market Basket Analysis tool heavily informed a revamp of our bundling strategy that’s helped make it our highest performing category on DTC.

Revenue from bundles is up +236% from last year as a result!

Logo of the wellness brand Maude
Maude
United States
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“Peel’s reports are magic. 

They unlock answers to burning analytical questions and reveal insights we couldn’t easily find elsewhere. What sets the technology apart is its ability to go deeper and turn data into actionable insights through hyper-specific customer segmentation.

 Our team is hooked.

Profile image of the founder of True Classic, Ben Yahalom
Ben Yahalom
President, True Classic

“Peel Analytics has become a powerful tool within our tech stack, enabling us to more easily segment our data and uncover actionable insights to help drive our subscriptions business.”

Profile image of an e-commerce founder
Jennifer Berglund
Director of Ecommerce & Digital Marketing at Once Upon a Farm

“As a start- up, retention/cohort data is one of the most valuable tools for us yet it can be challenging to access.

Within one day of downloading Peel, we had access to dozens of valuable reports and visualizations that help solve our customer behavior story.

We’re so impressed with the platform and team, and it saves us money on outsourcing to a data person!”

Profile image of an e-commerce founder
Annie Ricci
Sr. Manager, CX, Loyalty and Retention at Prima

“We absolutely love Peel.

We use it on a weekly basis for reporting as well as deep-diving into questions that were previously hard to answer using Shopify/GA. Peel’s data is extremely robust and their team is always available for support, often delivering exactly what we need within an hour!

10/10 would recommend!

The logo of the healthy beverage brand Vita Coco
Vita Coco
United States

“Peel’s Market Basket Analysis tool heavily informed a revamp of our bundling strategy that’s helped make it our highest performing category on DTC.

Revenue from bundles is up +236% from last year as a result!

Logo of the wellness brand Maude
Maude
United State
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All the unique ways you run your business

We built a software that understands that your success is in the details
Product images of the brands Bite and Porter Road
  1. Subscriptions with unique first orders
  2. Multiple stores, currencies and brands
  3. Buy now, pay later or return some!
  4. Off-season seasonality?
  5. Bundles with weekly changes
  6. Perishables coming on and off the racks
  7. Strong hero product and sophomore tests
  8. Emotional churn reasons
  1. Thousands of SKUs from dozens of vendors
  2. Life-changing but highly-regulated
  3. Steep education curve but enlightening
  4. Celebrity-driven, not just endorsed
  5. Samples, swatches, free orders & other multi-step flows
  6. Established public company starting in DTC
  7. DTC-native breaking in retail
  8. Inventory trapped in the global supply-chain
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Simple, Accurate & Reliable

Insights ready for when you need them the most.

We work with non-technical individuals wearing many hats. Our mission is to help the most innovative non-technical teams through automated insights.
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Keeps your headcount lean

Made for marketers & retention specialists - you don’t have to be a data expert.
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Built for DTC brands

Crafted with years of experience & feedback from thousands of DTC brands.
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Improves repurchase rate

Wins more repeat purchases & increases loyalty.
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Converts more subscribers

Provides a deeper understanding of one-time purchaser to subscriber behavior.
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Infinitely customizable

Lets you create any report you need, starting with templates created by industry experts.
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Saves time

Discover insights, create Audiences, & build dashboards in minutes.
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Increases LTV

More high value purchases from customer segments.
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Finds growth opportunities

Accessible analysis that delivers what you’re looking for and more.
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What our customers are saying

Peel delivers everything we need and more from an analytics platform
"Peel delivers the insight and analysis we need to level up our strategies, with an easy reporting interface that keeps our finger on the pulse of marketing trends while tracking our own KPIs across departments."
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Avocado Green Mattress
United States
Easy to use and extremely adaptable analytics platform
"Peel has been a fantastic partner. They are extremely receptive to feedback and have created an easy to use and adaptable analytics application. The slack integration makes it so easy to have a pulse on metrics. They're great!"
The logo of the brand Who Gives a Crap
Who Gives A Crap
Australia
Ideal for our CPG product & huge upgrade to manual analysis
"Peel has been incredibly useful for us and has saved a ton of time by automating analyses we used to handle manually. It's a great value, and I would absolutely recommend it, especially for consumable products."
The logo of the brand Oats Overnight
Oats Overnight
United States
Amazing analytics platform with incredibly supportive & responsive team
"Peel has been a game-changer for our business. We've been able to learn invaluable insights into our business that would never have been possible before. Setup was straightforward and the Peel team was more than helpful when we needed to implement some custom filters etc. on our account."
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LUCY US
United States

case studies

Our customer stories

Learn how leading brands successfully leverage their data for growth
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Case Study

The Vita Coco Company Validates Product Regionality with Audiences by Peel

The Vita Coco Company Validates Product Regionality with Audiences by Peel
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Case Study

Prima Gets More Accurate Measurement of Influencer and Discount Campaigns with Peel

Prima Gets More Accurate Measurement of Influencer and Discount Campaigns with Peel
Peel - active subscription graph
Case Study

Black Buffalo Streamlines Month-End Cohort Analysis with Peel

Black Buffalo Streamlines Month-End Cohort Analysis with Peel
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Case Study

Maude Leans into Custom Product Analytics with Peel's Market Basket Analysis

Peel creates custom filters for Maude's Market Basket Analysis
Peel - active subscription graph
Case Study

Oats Overnight Drives Major Growth Using Peel’s Detailed Product Data

Oats Overnight Flavors, Pack Sizes, Product Types Analyzed in the most detailed way with Peel’s Suite of Cohort Analysis & Subscription Metrics
Peel - active subscription graph
Case Study

Bodily Utilizes Customer Purchasing Data for Strategic Initiatives

Bodily Utilizes Customer Purchasing Data for Strategic Initiatives
Peel - active subscription graph
Case Study

Once Upon a Farm uses Peel to unlock key subscriber behavior data

Peel helped Once Upon a Farm unlock critical customer behavior insights in their subscriber and subscription data.
Peel - active subscription graph
Case Study

Stix raises their recent round of funding using Peel reports & data

Peel has helped Stix retain more subscribers and save the team 10+ hours a week. Stix also successfully used Peel’s reports to close their latest round of funding.
Peel - active subscription graph
Case Study

Porter Road saves 4+ hours each week with automated analysis

Porter Road is a omnichannel whole animal butcher changing the broken food system, by working directly with farmers to offer exceptional, sustainably raised meat direct to consumer. 
Peel - active subscription graph
Case Study

How Peel Helps MuteSix Dive Into Data to Drive Success for Brands

Understanding the numbers behind your business is crucial if you want to improve sales, build loyalty, and boost engagement—your growth depends on it.
Peel - active subscription graph
Case Study

Uprising Food is 3x smarter with access to growth-inspired metrics

Uprising Food has cracked the code on healthy food. They deliver delicious, clean food right to customers’ doorsteps in a bid to fix the food system.
Case Study

The Vita Coco Company Validates Product Regionality with Audiences by Peel

The Vita Coco Company Validates Product Regionality with Audiences by Peel
Case Study

Prima Gets More Accurate Measurement of Influencer and Discount Campaigns with Peel

Prima Gets More Accurate Measurement of Influencer and Discount Campaigns with Peel
Case Study

Black Buffalo Streamlines Month-End Cohort Analysis with Peel

Black Buffalo Streamlines Month-End Cohort Analysis with Peel
Case Study

Maude Leans into Custom Product Analytics with Peel's Market Basket Analysis

Peel creates custom filters for Maude's Market Basket Analysis
Case Study

Oats Overnight Drives Major Growth Using Peel’s Detailed Product Data

Oats Overnight Flavors, Pack Sizes, Product Types Analyzed in the most detailed way with Peel’s Suite of Cohort Analysis & Subscription Metrics
Case Study

Bodily Utilizes Customer Purchasing Data for Strategic Initiatives

Bodily Utilizes Customer Purchasing Data for Strategic Initiatives
Case Study

Once Upon a Farm uses Peel to unlock key subscriber behavior data

Peel helped Once Upon a Farm unlock critical customer behavior insights in their subscriber and subscription data.
Case Study

Stix raises their recent round of funding using Peel reports & data

Peel has helped Stix retain more subscribers and save the team 10+ hours a week. Stix also successfully used Peel’s reports to close their latest round of funding.
Case Study

Porter Road saves 4+ hours each week with automated analysis

Porter Road is a omnichannel whole animal butcher changing the broken food system, by working directly with farmers to offer exceptional, sustainably raised meat direct to consumer. 
Case Study

How Peel Helps MuteSix Dive Into Data to Drive Success for Brands

Understanding the numbers behind your business is crucial if you want to improve sales, build loyalty, and boost engagement—your growth depends on it.
Case Study

Uprising Food is 3x smarter with access to growth-inspired metrics

Uprising Food has cracked the code on healthy food. They deliver delicious, clean food right to customers’ doorsteps in a bid to fix the food system.
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