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UTM Source

UTM Source

What is UTM Source?

UTM source code is a type of url tag that marketers use to track what source, from their various channels, their customer came in from. Examples of these sources include: Google, Facebook, LinkedIn, another website name, email source, etc. This helps inform you on what channels drive in customers who make purchases, which leads to better insight into your top performing channels. This appears as a parameter with utm_source at the end of your URL.

Example URL Snippet: &utm_source=linkedin

More Attribution Explanations

Attribution Models
Pixel
Signal Loss
UTM Campaign
UTM Content

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The Peel-ple Have Spoken

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Ben Yahalom

President, True Classic
Peel’s reports are magic. They unlocked answers to burning analytical questions and revealed insights we couldn’t easily find elsewhere. What sets the technology apart is its ability to go deeper and turn data into actionable insights through hyper-specific customer segmentation. Our team is hooked.

Jiake Liu

Outer
The daily graphs on Slack have been super helpful as they provide an at-a-glance view of our business performance and trends. The dashboard is a very powerful tool that was able to delay our expensive data analyst hire. Highly recommended to any ecommerce store that's serious about data driven decision making.

Cynthia Plotch

Co-Founder
Peel helped us synthesize our business data so we could plan, produce, and predict the launch of our new product offering - UTI kits. Peel made it easier for us reach Stix’s milestone.

Chris Carter

Co-Founder, Porter Road
Words don’t say enough how easy it is for me to digest my data. Peel shows us exactly what is going on with our customer’s purchasing behaviors so we can take action on those opportunities.

Nicole Gibbons

Founder & CEO
Our business is quite nuanced. We trialed a myriad of analytics tools on the market but none allowed for the unique customizations we required in order to have an accurate view of our business. Peel was the only product that was able to work with us to ensure reliable and valuable data. Kudos to the Peel team for making this awesome product!"

Tovah Haim

Founder & Ceo
Really so in love with how you guys are building out this product. Big fan over here. I'm a Peel evangelist

Davie Fogarty

Founder & CEO
I'm extremely happy with Peel. They have amazing segmentation in the back end that helps us understand our LTV over certain windows along with our cohorts and MER targets.

Helen Guo

Co-Founder & CMO
Great analytics tool, fairly priced and comparable to other way more expensive tools out there, support has been fast and helpful. Highly recommend.

Jennifer Berglund

Director of Ecommerce & Digital Marketing
Peel Analytics has become a powerful tool within our tech stack, enabling us to more easily segment our data and uncover actionable insights to help drive our subscription business.

Annie Ricci

Sr. Manager, CX, Loyalty and Retention at Prima
As a start-up, retention/cohort data is one of the most valuable tools in our toolbox — yet it's one of the most challenging to access. Within a day of downloading Peel, we had access to dozens of out-of-the-box valuable reports and visualizations that provide us with actionable insights into our consumer's behavior. We're so impressed with the product and team. Plus the monthly cost is less than the hourly rate of our outsourced data person!
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1.
Daily Insights Report
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Your Daily Data Digest. Quickly view key metrics and learn about new trends with automated daily reports delivered directly to your inbox or Slack.
Daily Insights in the Peel Insights analytics app for Shopify brands
Learn new things that you might have no clue about from the trends & highlights
2.
Custom Dashboards & Slices
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Skip to the Good Stuff. Customizable dashboards give you the power to review the analytics that matter most to your business, in order of priority, all in one place.
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3.
Cohort Analysis
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Understand your customers’ behavior. In-depth cohort analyses help you visualize and gain insight into your customers’ engagement with your brand over time.
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4.
Audiences & Actions
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Build Better Relationships with Your Customers. Audiences is a new and powerful tool that helps you learn exactly who your customers are so that you can hyper-target your marketing and retention efforts and boost your ROI.
Audiences report in the Peel Insights analytics app for Shopify brands
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5.
In-depth Segmentation
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Get Specific with Unparalleled Simplicity on Segmentation. Invest more in high-value customers, discover new potential markets, assess the impact of specific campaigns, and reveal more focused insights using Peel’s intuitive segmentation options across any of our 100+ metrics.
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6.
Performance Marketing
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See how your Performance Marketing Performs. Centralize the results of your paid marketing efforts, highlight trends, adjust strategy, and use Peel’s Signal Loss feature to assess the impact of iOS14.5 on your brand.
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7.
Subscription Analytics
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Track Product Performance and Reduce Churn. Peel’s powerful cohorts and segments provide insights that help you grow and retain your subscribers through seamless integration with partners like ReCharge, Bold, and Smartrr.
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8.
Products Analytics
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Understand what customers buy and when! Identify popular products and combos to help you find upsell and repurchase opportunities and fine tune your business processes using product analytics.
Customer purchasing journey dashboard in the Peel Insights analytics app for Shopify brands
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9.
Attribution
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Know when to change the channel. Attribution analysis identifies the channels that you can trust to drive growth and add to your bottom line.
Learn more
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9.
Goals Tracking
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Set monthly or quarterly goals to monitor how you're pacing on each individual metric. By having Peel report and track your pace towards your goal, you are able to align and motivate your team to succeed.
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Daily Insights report in the Peel Insights analytics app for Shopify brands
It’s your data, we’re just delivering it! Get daily updates via Slack or email.
A dashboard in the Peel Insights analytics app for Shopify brands
Create unlimited custom dashboards with the metrics and reports that mean the most to your crew.
Cohorts in the Peel Insights analytics app for Shopify brands
See how different customer acquisition groups bring value to your brand over time.
Audiences in the Peel Insights analytics app for Shopify brands
Take your targeted retention efforts up a notch with Audiences. Filter to find your exact audience list and engage them with content driven by detailed data insights.
Channels in the Peel Insights analytics app for Shopify brands
More segmentation options means more details for unlocking customer buying behavior.. Find out what makes your customers tick by understanding what they buy, how they buy it, and where the opportunities are for growth.
Ad spend, ROAS graphs in the Peel Insights analytics app for Shopify brands
Get a clear view of your marketing performance with data pulled right from the source.
Active subscriptions dashboard in the Peel Insights analytics app for Shopify brands
Nothing boosts loyalty and retention like a great subscription strategy. Level up your subscription offerings with cohort analysis and metrics designed to give you the clearest view of your subscription performance.
Customer purchasing journey dashboard in the Peel Insights analytics app for Shopify brands
Discover how many customers are purchasing product A and then going on to purchase product B (and more) with Product Analytics.
Goals in the Peel Insights analytics app for Shopify brands
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Goals in the Peel Insights analytics app for Shopify brands
Eliminate the guesswork and set clear goals for your brand. Peel will automatically update you on the progress toward those goals to keep your team up and running for the gold!

2. Custom Dashboards & Slices

Analytics can’t be “one size fits all.” That’s why you have the power to completely customize your dashboards with the most relevant metrics and reporting that are tailored to your needs.

3. Cohort Analysis

Get closer to your customer behavior with access to your cohort analytics. This groups customers based on the month you acquired them and shows you how those groups add value to your brand over time.

4. Audiences & Actions

Build Better Relationships with Your Customers
Audiences is a new and powerful tool that helps you learn exactly who your customers are so that you can hyper-target your marketing and retention efforts and boost your ROI.

5. In-depth Segmentation

We get it. Customer data can be overwhelming. Peel makes it easy by allowing you to look at both high level AND the nitty gritty details with 100+ metrics to find the exact insights you need for action.

6. Performance Marketing

Your marketing data shouldn’t live in a silo, with each separate channel and platform. Peel empowers you to get the full picture on your marketing performance by allowing you to connect your marketing platforms. Get accurate data, pulled directly from the source to drive improvements across your channels and campaigns.

7. Subscription Analytics

Track product performance and reduce churn & measure the power of your subscriptions. Peel’s powerful cohorts and segments provide insights that help you grow and retain your subscribers through seamless integration with partners like Recharge, Bold, Awtomic, Rodeo, Skio and Smartrr.

8. Products Analytics

Zoom in on your customer purchasing journey. Find out what your customers are buying each time they come back. This’ll help you refine your marketing strategy, push better product recommendations, and even discover new bundling and upselling opportunities.

9. Attribution

Know when to change the channel
Attribution analysis identifies the channels that you can trust to drive growth and add to your bottom line.
Learn more

9. Goals Tracking

Set your monthly or quarterly KPIs to track your goals. Use this as the driving force to motivate your team with defined benchmarks and consistent tracking. Mountains are best climbed in segments – plan accordingly!
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