At this point, Klaviyo and DTC brands on Shopify go hand-in-hand; they’re borderline synonymous.

That’s because Klaviyo is such an important part of the growth engine for those brands! And since we serve a huge part of the same community, it’s a big deal for us to hear about what our customers are looking for to improve their email/SMS marketing and reporting.

We’ve listened and decided to deliver some of the most requested Klaviyo metrics in Peel.

What’s new for Klaviyo metrics?

The new Klaviyo metrics in Peel make it easy for you to see your most important email and SMS marketing KPIs alongside all your post-purchase data and customer behavior patterns within a single platform.

This makes it easier to:

• See the direct impact of your email campaigns across multiple metrics and reports.
• Review email performance, sales data and product performance data all in one place.
• Take your learning from email/SMS performance and dig deeper into the impact across cohorts and Audiences.

You’ll find all the Klaviyo metrics under the Marketing and Marketing Performance categories. Here’s a breakdown of what you get there:

Marketing:

• Ad Clicks
• Ad Impressions

Marketing Performance:

• Add to Cart Percentage
• Add to Carts
• Checkouts
• Consents
• Conversion Rate
• Email Click Through Rate (CTR)
• Purchases
• Sents
• Unsubscribes 

As you can see, our new Klaviyo metrics run the full gamut of what you'd need to measure and optimize your campaign performance. And the best part is you don't have to go and find them individually in the platform...

You can find all your Klaviyo metrics on the dashboard

We created a pre-made dashboard template for all your Klaviyo metrics, so you don’t have to build it yourself!

To get going with your Klaviyo dashboard, simply find the Templates Library Icon on the lower portion of the left navigation bar in Peel, select the Klaviyo Dashboard option under the “Dashboards” tab and voila! 🪄 The dashboard will be automatically added to your Peel account.

The Templates Library is an amazing resource for you to get inspo from Dashboards, Slices (aka super detailed reports with layers of built-in segmentation), and Audiences. You can add anything in the library to your Peel account with a single click! 💥

‍*Make sure that you connect Klaviyo to Peel if you want to access your Klaviyo metrics and use the Klaviyo Dashboard. You can manage that in the settings menu under “Connections and Datasets.”

Here's what the dashboard looks like:

Get started with Peel-ing back your Klaviyo Data

Klaviyo says, “Talk to your customers like you know them, because you do.” We totally agree, and we’re combining all the data insights you need to deepen that understanding of your customers and build a closer connection with them through a personalized brand experience.

You can hop into Peel and get going with your new Klaviyo dashboard now. Or, if you aren’t using Peel yet, you can give us a try for 7 days free and start measuring the results of all your campaigns, sales initiatives and marketing activities in one place.