D2C B.I. platform to power the retention analytics for the world’s fastest growing t-shirt brand

True Classic’s meteoric rise to prominence over the last 4 years along with their determination to deliver real value to their customers through better products make them one of the most exciting brands for us to work with. 

Publicly, True Classic has shared their growth and it is staggering. They’ve grossed over $250 million since launching in 2019 with over $100,000 spent daily on Meta ads. But it’s not all one-way traffic; as they continue to grow, their community impact and capacity to give back also expand. They donate 40,000 shirts per month to homeless shelters, partner with Tiny House Project to build emergency housing for the homeless, and run numerous initiatives to help communities in need.

Peel now powers the insights that True Classic needs to continue driving growth

True Classic has connected their online stores to Peel, piping in data from Shopify and Amazon to get a comprehensive view of their ecommerce performance.

They now have access to retention data like Repurchase Rate and LTV by monthly cohorts, product performance data to show them most commonly sold combos and purchasing patterns, and customer-centric data that automatically provides key segments like high value customers they’re in danger of losing (and so much more).

But besides the out-of-the-box features that True Classic is leveraging to upgrade their data analysis, they also have full access to Peel’s support and BI team for custom solutions. That means when they need additional layers of analysis that don't currently exist for a given metric or report, Peel’s team can jump in and create those custom data slices to answer super specific questions.

This is all in support of True Classic’s mission to continue delivering real value to their customers; zooming in on product performance, customer purchasing trends, and channel performance is just the tip of the iceberg for what they have access to in the platform and with custom solutions provided by our team.

5-Star Feedback from True Classic

True Classic’s team was looking for a solution that could answer their most important questions with clarity and accuracy. The search for the right data analytics platform was crucial as they knew what they were looking for, but failed to find it in other places:

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Where Peel and True Classic perfectly align is the core of our ethos; they needed a BI and data analytics tool that was:

Clear for them to understand and gain insights quickly.

Specific to their individual needs with customization for their unique workflows.

Deep for digging into hyper-specific data with customer segmentation and layers of analysis.

Ultimately, True Classic is focused on the primary objective of understanding marginal incremental contribution profit. To impact that number, they’ll run thousands of small experiments with their creative, their messaging, their targeting and their offers. They’ll be leveraging Peel to
get insights and surface golden nuggets of info on those experiments. Then when they find what they want, they’ll use Peel’s
multimetric D2C Dashboards to go deeper into the data.

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True to the definition of a great partnership, the feedback loop has been amazing, and our team has been loving diving in with the True Classic team and making sure they’re equipped with everything they need to answer their data questions in the platform. 

“The True Classic team is laser focused and is pushing our product vision in new and innovative ways,” says Peel CEO Nicolas Grasset. “Especially in the realm of AI, they are just a step ahead. We couldn’t be more excited to build alongside them as we step into this new era on Generative B.I.”  

If you’re an emerging D2C brand hoping to gain a deeper understanding of your customers, campaigns, products, and more, you can try Peel for free for 7 days.