Overwhelmed and nervous with where to start with SMS? We got you.

We’ve created an easy-to-use set of hyper-targeted SMS campaigns that will make any Grinch’s heart and revenue grow three sizes that day.

Plus, by combining the power of SMS with deep customer analytics, you can track your customers well into 2023 and beyond. That's exactly why we built the Audiences tool. 

Audiences allows you to filter your customer data with dozens of easy-to-use filters, send those lists directly to your SMS marketing platform, and measure the impact of your campaigns. The sky’s the limit on the level of granularity you can achieve with your Audiences in just minutes.

Driving growth with the perfect SMS campaign this BFCM season and beyond is just a few clicks away. Every day, hundreds of our customers are coming up with cool and unique ways to use Audiences for nurturing their customer relationships. We want to highlight just a few easy SMS recipes that’ll deliver quick wins and big results.

Let’s go sleigh our Q4 goals with these five easy-to-make SMS campaigns.

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Recipe 1: Welcome Back

What It’s All About

Remember last BFCM season? It was so great. You had a HUGE influx of new customers that bought your stuff making the season oh so merry. One problem. They didn’t come back when the calendar switched to 2022.

That’s where this recipe comes in. Before they get too deep into their “nice” list of people to buy for, send them a quick SMS reminding how your products saved the day last year. And don’t forget to mention all the new items that hit your store over the last few months.

Who It’s For

Customers who bought last BFCM season, but haven’t returned. Humbug…

Tips

Be sure to keep the SMS message short and sweet, but be sure to mention they made a purchase last year to jog their memory.

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Recipe 2: The Mover

What It’s All About

All those supply chain issues over the past few months are finally starting to ease a bit. Phew. Maybe this means for you that you suddenly have a BIG influx of product sitting in your warehouse ready to move.

This recipe can help you move product faster than Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen, and Rudolph can fly around the globe. Send an SMS to an Audience of high AOV loyal customers who haven’t purchased the specific product(s) that you are looking to move before the end of the year. Giving this group a first chance to get their winter mittens on your hottest products before everyone else is just one way you can show how special they are.

Who It's For

High valued customers with a high AOV and/or LTV.

Tips

Mention that they are your most valued customers and that this is an exclusive offer, weeks before you’re opening to everyone else.

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Recipe 3: Deck Those Halls

What It’s All About

Oh don't worry. We didn’t forget about all your brick and mortar locations where all your busy elves are stocking the shelves full of your best stuff. For this SMS recipe we take it to the streets!

The streets where your store is an integral part of your local community and you get to connect with people face-to-face. Create an SMS campaign specifically focused on your customers who live within a certain radius of every store you have. You can send them an exclusive discount code to be used just in-store on a specific set of dates.

Who It's For

Customers who live within 20 miles of every brick and mortar store you have.

Tips

You have the ability to really shine with local personality. For example, say you have a store in Boston, by law you have to mention the Sox or Pats in your SMS. Kidding! But for real, you have a unique opportunity to connect the dots between customers who live right near your stores. Let your local-ness shine through.

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Recipe 4: Don’t Sweat. We Got You

What It’s All About

We’ve all been there. We wait until the last minute to get the perfect gift for that special someone. Well, if you’ve been there, it’s safe to assume that many of your customers are in the same sleigh boat.

This is the perfect Campaign specifically for those “last minute shoppers” that'll help them solve their (lack) of gifting stress. Simply, take a look at those customers from last year who purchased during the ten (10) days before the big holiday, and send them a message focused on helping them relax and find the perfect gift.

Who It's For

Customers from last year who waited until the last minute.

Tips

It’s no doubt that the holiday season is stressful. We all have enough to worry about. So, here’s your perfect chance to be the holiday hero by sharing a quick list of last minute items sure to please anyone south of the North Pole.

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Recipe 5: Vibe and Subscribe

What It’s All About

The magic of the holiday season for your brand doesn’t have to be a passing few weeks of the year. Nope. That warm and fuzzy feeling can last all year long when you have subscriptions going.

As the calendar flips to 2023 take a look at those who have purchased just once around the holiday season. They may not even realize that you offer a retention solution like a monthly subscription. This new repeatable revenue opportunity is the perfect reminder, and an SMS campaign for customers who you thought were silent (night) until next year.

Who It's For

Customers you thought purchased once, but were not going to return until next year.

Tips

This is your chance to create long-term brand champions by providing discounts and other special offers. Be sure to mention some of the best benefits you offer for your customers who subscribe.

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And That’s A Wrap…

We hope these SMS related campaigns are just the tip of the iceberg and generate tons more ideas of how to connect with your customers.

But, that’s just one part of it. All of these campaigns are going to generate tons more ways to measure success for 2023. That’s where our Audiences tool comes in. You can easily dig into your customer data, segment with our deepest set of filters yet, and send your Audiences directly to your favorite SMS platforms. Once you launch your campaigns, your Audiences page tracks those customers’ performance, so you can measure the direct impact and growth driven by your SMS messaging. 

With Audiences, you can measure and unlock countless customer related stories, which you can act upon for continued growth. Check out our full rundown on Audiences if you want to learn more!

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