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Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.

Venkata Subramanian Ravi
October 1, 2024
6 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
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How to guide

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.
How-to Guide

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Amrutha Varshini
October 1, 2024
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Discover how RFM Analysis can transform your ad strategy. Learn to leverage customer data for targeted, high-performing campaigns.
How-to Guide

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Amrutha Varshini
October 1, 2024
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Peel's QuickStart Guide gets you set up with the ecommerce analytics you need to grow your D2C business.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
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Ecommerce analytics help DTC brands grow by unlocking who their customers are, when they make purchases, and what drives high lifetime value.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
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Retention

Your current customer base is a great place to look for growth. They are free to acquire because you have already acquired them. Depending on your product, acquiring new customers can be very expensive, especially if you are constantly needing to replace customers who are churning. Essentially, avoid trying to fill a bucket with a hole in the bottom. Plug the leak first!
Retention

Supercharge Your Store Part 3: Boost Your Customer Retention

Amrutha Varshini
June 30, 2022
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The goal of customer acquisition is to...acquire new customers! Facebook Ads Manager might tell you that you achieved a 5x return on ad spend, but how can you tell if that spend was from new customers vs your customers making a repeat purchase?
Retention

Supercharge Your Store Part 4: Boost Your Customer Acquisition Engine

Amrutha Varshini
June 30, 2022
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A cohort analysis involves studying the behavior of a specific group of people. This behavioral analysis technique groups users or customers based on their shared traits and actions, providing valuable insights for ecommerce brands.
Retention

Cohort Analysis 101 - An Introduction

Amrutha Varshini
June 30, 2022
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The LTV metric becomes even more powerful compared against your customer acquisition costs (CAC.) This relationship shows you not only how profitable your customers are, but also at what cost to you. At its core, the LTV to CAC ratio is a measure of sales and marketing efficiency.
Retention

Get More Control Over Sales Performance Calculating Your LTV-to-CAC Ratio

Amrutha Varshini
June 30, 2022
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The Recharge x Peel integration allows Peel to offer more granular subscription metrics by pulling data directly from Recharge so businesses can see the opportunities to increase revenues, grow LTV, retain customers, and reduce operating costs.
Retention

Grow your Subscriptions: Connect Recharge data to Peel

Amrutha Varshini
June 30, 2022
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Lifetime value metrics evaluate how much an individual customer is worth to your business over time. Acquiring new leads is expensive — up to 25 times more costly than keeping current customers, according to Harvard Business Review. Understanding and leveraging LTV metrics will help your e-commerce store not only attract but also retain a crowd that keeps on buying.
Retention

Why LTV Metrics Are Crucial for Your Marketing Strategy and How to Measure Them

Amrutha Varshini
June 30, 2022
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Listicle

Building customer loyalty is critical for modern DTC brands. Learn about the best customer loyalty strategies along with the top tools for customer loyalty programs.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
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Subscription based ecommerce companies benefit from automated subscription analytics, which boost customer retention and lifetime value.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
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The holidays are heavily impacting ecommerce supply chains. Learn how your ecommerce store can improve your supply chain health now with 6 easy tips.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
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With so many options, it’s not always clear where you should start adding apps that will grow your business. Is it SMS, customer support, business intelligence or a combination of those and more that will make the biggest difference next year?
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
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Two metrics we track at Peel that can help you understand your customer retention efforts are lifetime value (LTV) and average order value (AOV). Both offer opportunities to offset your acquisition cost and increase profit, and equally important is the insight into customer satisfaction and loyalty that they offer.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
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You have a lot of data at your fingertips. So much, in fact, that it might feel like you’re not using it all to its advantage. Maybe you even feel like it’s slipping through your fingers and you can’t quite keep up with it. Average Order Value refers to the average amount customers spend on an order when they purchase with you. The higher your AOV, the more revenue you get.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
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