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Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.

Venkata Subramanian Ravi
October 1, 2024
6 minutes
min read
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Peel updates
E-commerce Strategy
How-to Guide
Retention
Listicle
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How to guide

Learn how to collect the right data for your Shopify store in order to boost your customer base and sales.
How-to Guide

Supercharge Your Shopify Store

Amrutha Varshini
January 18, 2023
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Growth Rate is an essential metric to calculate and track for ecommerce businesses of any size. Learn how to calculate business growth rate and how Peel can automate growth rate for you.
How-to Guide

How to Calculate Business Growth Rate

Amrutha Varshini
June 30, 2022
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Cost of goods sold (COGS) is an essential metric for DTC brands to calculate and understand compared to their gross margin. Learn how to calculate COGS along with strategies for reducing it.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
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Return On Ad Spend (ROAS) is a critical marketing metric for brands to understand and optimize the efficacy of their ad strategy.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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We’ve been diving into automation of Performance Marketing Analysis with our integration with Google Ads and Facebook Ads. We automated the measurements of CAC and CPA across different networks, attribution windows, campaigns, segments, etc. with the ultimate goal of plotting it against LTV (coming soon). For example, we automate Customer CAC by Marketing Source with 60-day attribution so you can easily see which channel (Facebook Ads or Google Adwords) are better at driving customers and converting them. You can toggle the attribution windows to fit your business behavior.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
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Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Retention

Your current customer base is a great place to look for growth. They are free to acquire because you have already acquired them. Depending on your product, acquiring new customers can be very expensive, especially if you are constantly needing to replace customers who are churning. Essentially, avoid trying to fill a bucket with a hole in the bottom. Plug the leak first!
Retention

Supercharge Your Store Part 3: Boost Your Customer Retention

Amrutha Varshini
June 30, 2022
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The goal of customer acquisition is to...acquire new customers! Facebook Ads Manager might tell you that you achieved a 5x return on ad spend, but how can you tell if that spend was from new customers vs your customers making a repeat purchase?
Retention

Supercharge Your Store Part 4: Boost Your Customer Acquisition Engine

Amrutha Varshini
June 30, 2022
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A cohort analysis involves studying the behavior of a specific group of people. This behavioral analysis technique groups users or customers based on their shared traits and actions, providing valuable insights for ecommerce brands.
Retention

Cohort Analysis 101 - An Introduction

Amrutha Varshini
June 30, 2022
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The LTV metric becomes even more powerful compared against your customer acquisition costs (CAC.) This relationship shows you not only how profitable your customers are, but also at what cost to you. At its core, the LTV to CAC ratio is a measure of sales and marketing efficiency.
Retention

Get More Control Over Sales Performance Calculating Your LTV-to-CAC Ratio

Amrutha Varshini
June 30, 2022
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The Recharge x Peel integration allows Peel to offer more granular subscription metrics by pulling data directly from Recharge so businesses can see the opportunities to increase revenues, grow LTV, retain customers, and reduce operating costs.
Retention

Grow your Subscriptions: Connect Recharge data to Peel

Amrutha Varshini
June 30, 2022
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Lifetime value metrics evaluate how much an individual customer is worth to your business over time. Acquiring new leads is expensive — up to 25 times more costly than keeping current customers, according to Harvard Business Review. Understanding and leveraging LTV metrics will help your e-commerce store not only attract but also retain a crowd that keeps on buying.
Retention

Why LTV Metrics Are Crucial for Your Marketing Strategy and How to Measure Them

Amrutha Varshini
June 30, 2022
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Listicle

5 metrics to help ecommerce businesses convert more one-time purchasers to subscribers. Subscription business models thrive when you have a full understanding of how you acquire subscribers and retain them over time.
Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Amrutha Varshini
February 22, 2023
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8 ecommerce metrics that will help you grow in 2023 and beyond. As ecommerce verticals become increasingly competitive, leaning into data and knowing you ecommerce metrics to help you business grow is more important than ever.
Listicle

8 Ecommerce Metrics to Help You Grow in 2023

Amrutha Varshini
February 17, 2023
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We share our 5 predictions for ecommerce trends and some tips on how to navigate those trends with an eye on improving customer retention.
Listicle

5 Predictions for Ecommerce Trends in 2023

Amrutha Varshini
January 26, 2023
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Everyone has a Black Friday & Cyber Monday checklist these days. Here's a shortlist of where to look for the best BFCM advice for DTC brands.
Listicle

Black Friday Checklists You Should Be Paying Attention To

Amrutha Varshini
November 9, 2022
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Learn the 5 things you can do with your ecommerce analytics in Peel to prepare for Black Friday & Cyber Monday
Listicle

5 Things You Can Do With Your Data to Prepare for Black Friday & Cyber Monday

Amrutha Varshini
September 14, 2022
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Summer is nearly upon us and the Peel team is talking about our favorite ecommerce brands that have great products for summer activities.
Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

Amrutha Varshini
June 30, 2022
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