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Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.

Venkata Subramanian Ravi
October 1, 2024
6 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
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How to guide

Net profit is a formal term for describing your business's bottom line. It is critically important for businesses to monitor and calculate net profit to stay abreast of their company's overall health. Learn about how automated analytics tools can help improve net profit.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Revenue Growth Rate measures the percentage increase in revenue over time. It’s a leading indicator in showing how your company is growing.You must calculate the revenue growth to know if you are growing or now. It can be done on your overall revenue, or the revenue created by the properties in your database (by market, by customer type, by product type, etc.)
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Retention

Find out: is Retention.com is safe for your D2C business along with how it works and how your Shopify brand might benefit from it
Retention

Is Retention.com Safe? A Guide to How it Works

Amrutha Varshini
September 12, 2023
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Exploring Triple Whale alternatives? Try Peel. Reward the customers who love your product the most and drive growth through improving retention and repeat purchases.
Retention

Triple Whale Alternatives

Amrutha Varshini
July 12, 2023
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Retention marketing is all about delivering real value to your customers in your post-purchase communications to keep them engaged and loyal to your brand
Retention

What is Retention Marketing? Strategies & Examples

Amrutha Varshini
June 23, 2023
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Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

Amrutha Varshini
May 2, 2023
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RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

Amrutha Varshini
April 26, 2023
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RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

Amrutha Varshini
April 4, 2023
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Listicle

Data analytics is a robust platform that allows business owners, product managers, marketers, or any data-driven individual to determine their most profitable users, if products are meeting their customer needs and how to retain more customers.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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E-commerce business owners are expected to track a lot of metrics. Here are 12 important e-commerce KPIs and metrics to monitor for success. Read more.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Most eCommerce businesses know that data analysis gives critical advantages over their competitors. Unfortunately, many of them don’t take advantage of their data. Why? Building data infrastructure isn’t cost-efficient. Current business intelligence solutions cost too much to set up and maintain. So, what’s the solution?
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
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Consumers demand more sustainable products, which means DTC brands need to find more routes for sustainable ecommerce practices. Here's how Shopify stores can improve their sustainability efforts.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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