Cohort

What is a Cohort?

A Cohort is a name for a group of people with a similar attribute or variable.

Cohort analysis - means studying group. applying specific formulas to that group to get more technical.

Cohort Analysis is an analytical technique that focuses on analyzing the behavior of a group of users/ customers over time to be able to uncover insights about the experiences of those customers. Peel places customers into cohorts when they first make a purchase with your brand. They never graduate out of a cohort - they will and forever be a part of the cohort of when they first made a purchase. For example, if you made a purchase in January 2021 then you will always be a part of that cohort. Any repurchase behavior that you make will be assigned to the January 2021 cohort.

Cohort Analysis provides a complete look at your customer journey - so how you acquired the customer or contact them throughout their journey will allow you to see the impact of those experiments on the customers future purchasing behavior with your brand. Two primary purposes of cohort analysis -- one time campaign retrospection and ongoing user engagement benchmarking. For example if you are running a promotional campaign that sells a trial set of your product for a below margin discount you probably want to know if those customers who bought that discounted product come back and make a full price purchase or purchase again in the future, or when do they come back or how much do they spend on average in their lifetime with your brand after being . All these questions can be answered with Peel’s cohort analysis. Peels cohort analysis allows you to look at the behaviors of your customers over time broken down by calendar month. You can see the number of customers who first made a purchase with your brand in that month.