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Cohort LTV - LTV Per Cohort

Cohort LTV - LTV Per Cohort

What is Cohort LTV - LTV Per Cohort?

LTV Per Cohort is a metric that tells you the lifetime profit of your monthly cohorts for your ecommerce site. This groups customers into cohorts based on the month in which they made their first purchase and shows you how much profit each of those cohorts brings in over their lifetime as your customer.

How to improve LTV Per Cohort

You can leverage LTV per cohort data to make targeted efforts to improve your customer’s path to purchase. For example, if you dig further into your LTV per cohort data and find patterns in their purchasing behavior – like repeat purchases of certain products or discount codes they responded to – and use that information to re-engage those cohorts and hyper-targeted audiences with the right content or offers at the right time.

More Cohort Analysis Explanations

Cohort
Cohort AOV per Month
Cohort LTV - Gross Margin Per Month
Discounts by Cohort
Refunds by Cohort
Repeat Orders Rate per Cohort

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Understand your customers’ behavior. In-depth cohort analyses help you visualize and gain insight into your customers’ engagement with your brand over time.
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Track Product Performance and Reduce Churn. Peel’s powerful cohorts and segments provide insights that help you grow and retain your subscribers through seamless integration with partners like ReCharge, Bold, and Smartrr.
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Understand what customers buy and when! Identify popular products and combos to help you find upsell and repurchase opportunities and fine tune your business processes using product analytics.
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Know when to change the channel. Attribution analysis identifies the channels that you can trust to drive growth and add to your bottom line.
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Create unlimited custom dashboards with the metrics and reports that mean the most to your crew.
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Take your targeted retention efforts up a notch with Audiences. Filter to find your exact audience list and engage them with content driven by detailed data insights.
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More segmentation options means more details for unlocking customer buying behavior.. Find out what makes your customers tick by understanding what they buy, how they buy it, and where the opportunities are for growth.
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Discover how many customers are purchasing product A and then going on to purchase product B (and more) with Product Analytics.
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Eliminate the guesswork and set clear goals for your brand. Peel will automatically update you on the progress toward those goals to keep your team up and running for the gold!

2. Custom Dashboards & Slices

Analytics can’t be “one size fits all.” That’s why you have the power to completely customize your dashboards with the most relevant metrics and reporting that are tailored to your needs.

3. Cohort Analysis

Get closer to your customer behavior with access to your cohort analytics. This groups customers based on the month you acquired them and shows you how those groups add value to your brand over time.

4. Audiences & Actions

Build Better Relationships with Your Customers
Audiences is a new and powerful tool that helps you learn exactly who your customers are so that you can hyper-target your marketing and retention efforts and boost your ROI.

5. In-depth Segmentation

We get it. Customer data can be overwhelming. Peel makes it easy by allowing you to look at both high level AND the nitty gritty details with 100+ metrics to find the exact insights you need for action.

6. Performance Marketing

Your marketing data shouldn’t live in a silo, with each separate channel and platform. Peel empowers you to get the full picture on your marketing performance by allowing you to connect your marketing platforms. Get accurate data, pulled directly from the source to drive improvements across your channels and campaigns.

7. Subscription Analytics

Track product performance and reduce churn & measure the power of your subscriptions. Peel’s powerful cohorts and segments provide insights that help you grow and retain your subscribers through seamless integration with partners like Recharge, Bold, Awtomic, Rodeo, Skio and Smartrr.

8. Products Analytics

Zoom in on your customer purchasing journey. Find out what your customers are buying each time they come back. This’ll help you refine your marketing strategy, push better product recommendations, and even discover new bundling and upselling opportunities.

9. Attribution

Know when to change the channel
Attribution analysis identifies the channels that you can trust to drive growth and add to your bottom line.
Learn more

9. Goals Tracking

Set your monthly or quarterly KPIs to track your goals. Use this as the driving force to motivate your team with defined benchmarks and consistent tracking. Mountains are best climbed in segments – plan accordingly!
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