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Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.

Venkata Subramanian Ravi
October 1, 2024
6 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
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How to guide

Net profit is a formal term for describing your business's bottom line. It is critically important for businesses to monitor and calculate net profit to stay abreast of their company's overall health. Learn about how automated analytics tools can help improve net profit.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Revenue Growth Rate measures the percentage increase in revenue over time. It’s a leading indicator in showing how your company is growing.You must calculate the revenue growth to know if you are growing or now. It can be done on your overall revenue, or the revenue created by the properties in your database (by market, by customer type, by product type, etc.)
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Retention

RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

Amrutha Varshini
February 27, 2023
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Personalizing the customer experience through data-informed decisions leads to increased customer lifetime value (LTV)
Retention

Increasing LTV: Personalizing the Customer Experience

Amrutha Varshini
February 3, 2023
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Peel has introduced a full suite of Amazon Analytics tools to unlock your Amazon customer retention story.
Retention

Amazon Analytics - How to Retain More Amazon Customers

Amrutha Varshini
December 22, 2022
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Tagging customers in Shopify is one of the best ways to organize your store. Learn how you create customer tags in Shopify and how to leverage them for segmentation in Peel.
Retention

Using Shopify Customer Tags to Segment Post Purchase Data

Amrutha Varshini
June 30, 2022
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Customers Returning Rate by Cohort is a metric that helps DTC brands better understand their e-commerce customer behavior. Learn how often your customers are purchasing and market accordingly.
Retention

DTC Metric Feature: Customers Returning Rate by Cohort

Amrutha Varshini
June 30, 2022
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A high discount on the right product during the right time of year can be a great acquisition strategy. Learn how your DTC site can secure a high LTV customer with a substantial discount strategy.
Retention

Securing a High LTV Customer with a Discount

Amrutha Varshini
June 30, 2022
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Listicle

5 metrics to help ecommerce businesses convert more one-time purchasers to subscribers. Subscription business models thrive when you have a full understanding of how you acquire subscribers and retain them over time.
Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Amrutha Varshini
February 22, 2023
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8 ecommerce metrics that will help you grow in 2023 and beyond. As ecommerce verticals become increasingly competitive, leaning into data and knowing you ecommerce metrics to help you business grow is more important than ever.
Listicle

8 Ecommerce Metrics to Help You Grow in 2023

Amrutha Varshini
February 17, 2023
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We share our 5 predictions for ecommerce trends and some tips on how to navigate those trends with an eye on improving customer retention.
Listicle

5 Predictions for Ecommerce Trends in 2023

Amrutha Varshini
January 26, 2023
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Everyone has a Black Friday & Cyber Monday checklist these days. Here's a shortlist of where to look for the best BFCM advice for DTC brands.
Listicle

Black Friday Checklists You Should Be Paying Attention To

Amrutha Varshini
November 9, 2022
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Learn the 5 things you can do with your ecommerce analytics in Peel to prepare for Black Friday & Cyber Monday
Listicle

5 Things You Can Do With Your Data to Prepare for Black Friday & Cyber Monday

Amrutha Varshini
September 14, 2022
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Summer is nearly upon us and the Peel team is talking about our favorite ecommerce brands that have great products for summer activities.
Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

Amrutha Varshini
June 30, 2022
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