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Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.

Venkata Subramanian Ravi
October 1, 2024
6 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
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How to guide

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.
How-to Guide

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Amrutha Varshini
October 1, 2024
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Discover how RFM Analysis can transform your ad strategy. Learn to leverage customer data for targeted, high-performing campaigns.
How-to Guide

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Amrutha Varshini
October 1, 2024
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Peel's QuickStart Guide gets you set up with the ecommerce analytics you need to grow your D2C business.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
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Ecommerce analytics help DTC brands grow by unlocking who their customers are, when they make purchases, and what drives high lifetime value.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
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Retention

Customer repurchase rate tells you how many of your customers are making subsequent purchases after their first time shopping with your ecommerce store.
Retention

DTC Metrics Series: Repurchase Rate

Amrutha Varshini
June 30, 2022
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Time Between Purchases metric is the average number of days a customer takes between making two purchases, when looking at the past 365 days.
Retention

DTC Metrics Series: Time Between Purchases

Amrutha Varshini
June 30, 2022
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Getting to know the people who buy from you helps improve marketing efforts, develop better products, and create a base of loyal customers - it’s a no brainer. But how do you attract them in the first place? Discounts and promo codes.
Retention

DTC Promo Codes: How to Use Them and Measure Success

Amrutha Varshini
June 30, 2022
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Customers Returning Rate by Cohort metric tells you the percent of each cohort that comes back every month. It is the number of new individual customers in each month who made 1 returning order.
Retention

DTC Metrics Series: Customers Returning Rate

Amrutha Varshini
June 30, 2022
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Making better marketing decisions starts with the right data. Your store has a lot of data, but it’s siloed across different platforms. Your transaction and customer data lives on Shopify, but Shopify’s reporting tools are limited. Your email campaign performance lives in your email marketing platform. Your advertising data lives on Facebook, Google, and potentially several other platforms.
Retention

Supercharge Your Store Part 1: Collect The Right Data

Amrutha Varshini
June 30, 2022
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Using Peel, you can understand how each step of your customer journey is performing. Add data to each milestone of your customer journey to get a “birds eye view”
Retention

Supercharge Your Store Part 2: Mapping Your Customer Journey

Amrutha Varshini
June 30, 2022
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Listicle

Data analytics is a robust platform that allows business owners, product managers, marketers, or any data-driven individual to determine their most profitable users, if products are meeting their customer needs and how to retain more customers.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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E-commerce business owners are expected to track a lot of metrics. Here are 12 important e-commerce KPIs and metrics to monitor for success. Read more.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Most eCommerce businesses know that data analysis gives critical advantages over their competitors. Unfortunately, many of them don’t take advantage of their data. Why? Building data infrastructure isn’t cost-efficient. Current business intelligence solutions cost too much to set up and maintain. So, what’s the solution?
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
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Consumers demand more sustainable products, which means DTC brands need to find more routes for sustainable ecommerce practices. Here's how Shopify stores can improve their sustainability efforts.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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