Peel updates

E-commerce Strategy

How-to Guide

Retention

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How-to Guide

Listicle

E-commerce Strategy

Retention

Peel Updates

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Peel updates

You can create your own Dashboards from Peel’s pre-computed data so you can consistently visit and check- on the segmented metrics that you care about most! Dashboards allow you to arrange multiple data visualizations together on one screen to give your team context to make great decisions daily.

Peel Updates

Product Update: Create Dashboards

June 30, 2022

Data analysis is time consuming and tedious, and our goal is to save you time. This is why we’ve rethought our cohort metric views from the ground up and are providing more granular cohort analysis.

Peel Updates

Product Update: Single Cohort Segmentation

June 30, 2022

Peel now allows you to segment the Repurchase Rate chart by the number of repurchases a customer makes. Want to know the Repurchase Rate for 2, 3, 4, 5, 10 repurchases of your product? Now you just need to toggle ‘Number of Repurchases’, and the chart will show you both the % rate and the number of customers who engaged in that purchasing behavior. Just like the original metrics, these new metrics are available across all of the segments found in our data.

Peel Updates

Product Update: Segment by Number of Repurchases

June 30, 2022

User interface updates - 3 new chart visualizations and an updated filtering system.

Peel Updates

Product Update: Filters & Charts

June 30, 2022

Peel has improved the reporting UI, making it much easier to query different time periods, filter Segments, and view your analysis.

Peel Updates

Product Update: UI Update for Reporting

June 30, 2022

Peel has pushed a ton of new features and metrics the past month. We now support 82 total metrics & 26 segments.

Peel Updates

Product Update: Attribution + 10 new metrics + more

June 30, 2022

Customer Retention is incredibly important for e-commerce companies. Learn about the top retention strategies as well as customer retention tools for DTC brands.

E-commerce Strategy

Customer Retention Strategies for DTC Brands

Amrutha Varshini

June 30, 2022

Average Order Value (AOV) is a critical e-commerce metric that tells you how much your customers are spending per order. Learn how to measure and optimize your AOV to drive growth for your DTC business.

E-commerce Strategy

What is Average Order Value (AOV) and How to Calculate It

Amrutha Varshini

June 30, 2022

First Party Data, Zero Party Data and other data sources can help you strengthen your customer experience for your DTC ecommerce site.

E-commerce Strategy

Ecommerce Strategy: First Party Data & Other Data Sources

Amrutha Varshini

June 30, 2022

Multi touch attribution is a measurement technique that collects individual data for trackable media and conversion events, aka touches, during a customer’s journey to purchase. This provides marketers with insights into all the touchpoints their customers have ahead of their purchase.

E-commerce Strategy

What is Multi Touch Attribution in Ecommerce Marketing?

Amrutha Varshini

June 30, 2022

E-commerce Strategy

The Explosion of Buy Now Pay Later and What it Means for Ecommerce Merchants

Amrutha Varshini

June 30, 2022

From effective referral marketing to automating your sales cycle, here are some of the most powerful ways to drive growth for your e-commerce store.

E-commerce Strategy

7 powerful eCommerce growth strategies

Amrutha Varshini

June 30, 2022

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How to guide

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.

How-to Guide

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Amrutha Varshini

October 1, 2024

Discover how RFM Analysis can transform your ad strategy. Learn to leverage customer data for targeted, high-performing campaigns.

How-to Guide

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Amrutha Varshini

October 1, 2024

Peel's QuickStart Guide gets you set up with the ecommerce analytics you need to grow your D2C business.

How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini

August 30, 2023

You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.

How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini

July 3, 2023

Ecommerce analytics help DTC brands grow by unlocking who their customers are, when they make purchases, and what drives high lifetime value.

How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini

January 13, 2023

Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.

How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini

January 13, 2023

Retention

Repurchase vs. Retention Rate: How to measure and why these metrics are essential for DTC brands

Amrutha Varshini

June 30, 2022

5 metrics to help ecommerce businesses convert more one-time purchasers to subscribers. Subscription business models thrive when you have a full understanding of how you acquire subscribers and retain them over time.

Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Amrutha Varshini

February 22, 2023

8 ecommerce metrics that will help you grow in 2023 and beyond. As ecommerce verticals become increasingly competitive, leaning into data and knowing you ecommerce metrics to help you business grow is more important than ever.

Listicle

8 Ecommerce Metrics to Help You Grow in 2023

Amrutha Varshini

February 17, 2023

We share our 5 predictions for ecommerce trends and some tips on how to navigate those trends with an eye on improving customer retention.

Listicle

5 Predictions for Ecommerce Trends in 2023

Amrutha Varshini

January 26, 2023

Everyone has a Black Friday & Cyber Monday checklist these days. Here's a shortlist of where to look for the best BFCM advice for DTC brands.

Listicle

Black Friday Checklists You Should Be Paying Attention To

Amrutha Varshini

November 9, 2022

Learn the 5 things you can do with your ecommerce analytics in Peel to prepare for Black Friday & Cyber Monday

Listicle

5 Things You Can Do With Your Data to Prepare for Black Friday & Cyber Monday

Amrutha Varshini

September 14, 2022

Summer is nearly upon us and the Peel team is talking about our favorite ecommerce brands that have great products for summer activities.

Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

Amrutha Varshini

June 30, 2022

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Peel back the complexity from e-commerce and retention to scale your growth.

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Wellness Ecommerce: Strategic Retention Marketing in the Wellness Industry for 2024

Beauty E-commerce Trends 2024: A Comprehensive Guide for Founders and Marketing Leaders

Peel updates

E-commerce

Get insights delivered straight to your inbox.

How to guide

Retention

Listicle

Peel today. Retain to Gain tomorrow.

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