Get insights delivered straight to your inbox.

Peel back the complexity from e-commerce and retention to scale your growth.

Popular reads

Ecommerce

Retaining Your BFCM Shoppers: What to Do After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
November 7, 2024
8 minutes
min read
Read more
Peel updates
E-commerce Strategy
How-to Guide
Retention
Listicle
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get insights delivered straight to your inbox.

How to guide

Cost of goods sold (COGS) is an essential metric for DTC brands to calculate and understand compared to their gross margin. Learn how to calculate COGS along with strategies for reducing it.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
Read more
Return On Ad Spend (ROAS) is a critical marketing metric for brands to understand and optimize the efficacy of their ad strategy.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
Read more
We’ve been diving into automation of Performance Marketing Analysis with our integration with Google Ads and Facebook Ads. We automated the measurements of CAC and CPA across different networks, attribution windows, campaigns, segments, etc. with the ultimate goal of plotting it against LTV (coming soon). For example, we automate Customer CAC by Marketing Source with 60-day attribution so you can easily see which channel (Facebook Ads or Google Adwords) are better at driving customers and converting them. You can toggle the attribution windows to fit your business behavior.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
Read more
Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
Read more
Net profit is a formal term for describing your business's bottom line. It is critically important for businesses to monitor and calculate net profit to stay abreast of their company's overall health. Learn about how automated analytics tools can help improve net profit.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
Read more
Revenue Growth Rate measures the percentage increase in revenue over time. It’s a leading indicator in showing how your company is growing.You must calculate the revenue growth to know if you are growing or now. It can be done on your overall revenue, or the revenue created by the properties in your database (by market, by customer type, by product type, etc.)
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
Read more

Retention

Customers Returning Rate by Cohort is a metric that helps DTC brands better understand their e-commerce customer behavior. Learn how often your customers are purchasing and market accordingly.
Retention

DTC Metric Feature: Customers Returning Rate by Cohort

Amrutha Varshini
June 30, 2022
Read more
A high discount on the right product during the right time of year can be a great acquisition strategy. Learn how your DTC site can secure a high LTV customer with a substantial discount strategy.
Retention

Securing a High LTV Customer with a Discount

Amrutha Varshini
June 30, 2022
Read more
Customer repurchase rate tells you how many of your customers are making subsequent purchases after their first time shopping with your ecommerce store.
Retention

DTC Metrics Series: Repurchase Rate

Amrutha Varshini
June 30, 2022
Read more
Time Between Purchases metric is the average number of days a customer takes between making two purchases, when looking at the past 365 days.
Retention

DTC Metrics Series: Time Between Purchases

Amrutha Varshini
June 30, 2022
Read more
Getting to know the people who buy from you helps improve marketing efforts, develop better products, and create a base of loyal customers - it’s a no brainer. But how do you attract them in the first place? Discounts and promo codes.
Retention

DTC Promo Codes: How to Use Them and Measure Success

Amrutha Varshini
June 30, 2022
Read more
Customers Returning Rate by Cohort metric tells you the percent of each cohort that comes back every month. It is the number of new individual customers in each month who made 1 returning order.
Retention

DTC Metrics Series: Customers Returning Rate

Amrutha Varshini
June 30, 2022
Read more

Listicle

Building customer loyalty is critical for modern DTC brands. Learn about the best customer loyalty strategies along with the top tools for customer loyalty programs.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
Read more
Subscription based ecommerce companies benefit from automated subscription analytics, which boost customer retention and lifetime value.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
Read more
The holidays are heavily impacting ecommerce supply chains. Learn how your ecommerce store can improve your supply chain health now with 6 easy tips.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
Read more
With so many options, it’s not always clear where you should start adding apps that will grow your business. Is it SMS, customer support, business intelligence or a combination of those and more that will make the biggest difference next year?
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
Read more
Two metrics we track at Peel that can help you understand your customer retention efforts are lifetime value (LTV) and average order value (AOV). Both offer opportunities to offset your acquisition cost and increase profit, and equally important is the insight into customer satisfaction and loyalty that they offer.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
Read more
You have a lot of data at your fingertips. So much, in fact, that it might feel like you’re not using it all to its advantage. Maybe you even feel like it’s slipping through your fingers and you can’t quite keep up with it. Average Order Value refers to the average amount customers spend on an order when they purchase with you. The higher your AOV, the more revenue you get.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Peel today. Retain to Gain tomorrow.

Sign up
Pal Mowing - Peel Insights - Analytics for DTC Brands