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How to guide

Learn cogs calculation to understand your business's profitability. Our guide provides a clear formula and practical examples to help you determine your COGS accurately.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn ROAS calculation to measure your advertising effectiveness. Understand the formula and discover tips to optimize your ad campaigns.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn how to perform revenue growth analysis to measure your company's performance over time. Discover why tracking revenue growth is essential for business success.
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Learn how to work out net profit by subtracting total expenses from total revenue. This essential metric helps you understand your company's profitability and financial health.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
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Retention

Analyze the customers returning rate by cohort to gain insights into your direct-to-consumer brand's retention metrics.
Retention

DTC Metric Feature: Customers Returning Rate by Cohort

Amrutha Varshini
June 30, 2022
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Explore effective strategies for securing high LTV customers with discounts and turning them into long-term, high-value buyers.
Retention

Securing a High LTV Customer with a Discount

Amrutha Varshini
June 30, 2022
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Learn how the repurchase rate DTC metric can inform your strategies to boost customer loyalty and sales.
Retention

DTC Metrics Series: Repurchase Rate

Amrutha Varshini
June 30, 2022
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Understand the time between purchases DTC metric to optimize your marketing efforts and increase purchase frequency.
Retention

DTC Metrics Series: Time Between Purchases

Amrutha Varshini
June 30, 2022
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Getting to know the people who buy from you helps improve marketing efforts, develop better products, and create a base of loyal customers - it’s a no brainer. But how do you attract them in the first place? Discounts and promo codes.
Retention

DTC Promo Codes: How to Use Them and Measure Success

Amrutha Varshini
June 30, 2022
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Dive into the customers returning rate DTC metric to gauge repeat customer behavior and enhance retention strategies.
Retention

DTC Metrics Series: Customers Returning Rate

Amrutha Varshini
June 30, 2022
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Listicle

Discover essential metrics to transform one-time buyers into loyal subscribers. Learn strategies to boost subscription rates and enhance customer retention.
Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Amrutha Varshini
February 22, 2023
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Learn about 8 essential ecommerce metrics to boost growth and measure your online business success.
Listicle

8 Ecommerce Metrics to Help You Grow in 2023

Amrutha Varshini
February 17, 2023
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Discover our top 5 ecommerce trends predictions for 2025 to stay competitive in the online marketplace.
Listicle

5 Predictions for Ecommerce Trends in 2023

Amrutha Varshini
January 26, 2023
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Explore our comprehensive Black Friday checklist tailored for ecommerce brands, featuring top strategies from industry leaders to maximize your BFCM sales and customer retention.
Listicle

Black Friday Checklists You Should Be Paying Attention To

Amrutha Varshini
November 9, 2022
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Learn how to prepare for BFCM with five actionable data strategies to boost sales, optimize marketing, and enhance customer retention during the holiday shopping season.
Listicle

5 Things You Can Do With Your Data to Prepare for Black Friday & Cyber Monday

Amrutha Varshini
September 14, 2022
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Discover Peel Insights' top 5 ecommerce brand picks for summer, featuring unique products from Netti, NOBULL, Ka’Chava, Aloha Collection, and URWizards to enhance your seasonal activities.
Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

Amrutha Varshini
June 30, 2022
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