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Ecommerce

Retaining Your BFCM Shoppers: What to Do After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
November 7, 2024
8 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
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Retention

Customers Returning Rate by Cohort is a metric that helps DTC brands better understand their e-commerce customer behavior. Learn how often your customers are purchasing and market accordingly.
Retention

DTC Metric Feature: Customers Returning Rate by Cohort

Amrutha Varshini
June 30, 2022
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A high discount on the right product during the right time of year can be a great acquisition strategy. Learn how your DTC site can secure a high LTV customer with a substantial discount strategy.
Retention

Securing a High LTV Customer with a Discount

Amrutha Varshini
June 30, 2022
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Customer repurchase rate tells you how many of your customers are making subsequent purchases after their first time shopping with your ecommerce store.
Retention

DTC Metrics Series: Repurchase Rate

Amrutha Varshini
June 30, 2022
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Time Between Purchases metric is the average number of days a customer takes between making two purchases, when looking at the past 365 days.
Retention

DTC Metrics Series: Time Between Purchases

Amrutha Varshini
June 30, 2022
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Getting to know the people who buy from you helps improve marketing efforts, develop better products, and create a base of loyal customers - it’s a no brainer. But how do you attract them in the first place? Discounts and promo codes.
Retention

DTC Promo Codes: How to Use Them and Measure Success

Amrutha Varshini
June 30, 2022
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Customers Returning Rate by Cohort metric tells you the percent of each cohort that comes back every month. It is the number of new individual customers in each month who made 1 returning order.
Retention

DTC Metrics Series: Customers Returning Rate

Amrutha Varshini
June 30, 2022
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Listicle

5 metrics to help ecommerce businesses convert more one-time purchasers to subscribers. Subscription business models thrive when you have a full understanding of how you acquire subscribers and retain them over time.
Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Amrutha Varshini
February 22, 2023
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8 ecommerce metrics that will help you grow in 2023 and beyond. As ecommerce verticals become increasingly competitive, leaning into data and knowing you ecommerce metrics to help you business grow is more important than ever.
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8 Ecommerce Metrics to Help You Grow in 2023

Amrutha Varshini
February 17, 2023
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We share our 5 predictions for ecommerce trends and some tips on how to navigate those trends with an eye on improving customer retention.
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5 Predictions for Ecommerce Trends in 2023

Amrutha Varshini
January 26, 2023
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Everyone has a Black Friday & Cyber Monday checklist these days. Here's a shortlist of where to look for the best BFCM advice for DTC brands.
Listicle

Black Friday Checklists You Should Be Paying Attention To

Amrutha Varshini
November 9, 2022
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Learn the 5 things you can do with your ecommerce analytics in Peel to prepare for Black Friday & Cyber Monday
Listicle

5 Things You Can Do With Your Data to Prepare for Black Friday & Cyber Monday

Amrutha Varshini
September 14, 2022
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Summer is nearly upon us and the Peel team is talking about our favorite ecommerce brands that have great products for summer activities.
Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

Amrutha Varshini
June 30, 2022
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Pal Mowing - Peel Insights - Analytics for DTC Brands