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How to guide

Learn cogs calculation to understand your business's profitability. Our guide provides a clear formula and practical examples to help you determine your COGS accurately.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn ROAS calculation to measure your advertising effectiveness. Understand the formula and discover tips to optimize your ad campaigns.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn how to perform revenue growth analysis to measure your company's performance over time. Discover why tracking revenue growth is essential for business success.
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Learn how to work out net profit by subtracting total expenses from total revenue. This essential metric helps you understand your company's profitability and financial health.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
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Retention

Learn how to supercharge your store with data collection techniques, providing actionable insights into customer behavior.
Retention

Supercharge Your Store Part 1: Collect The Right Data

Amrutha Varshini
June 30, 2022
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Learn how to analyze and improve your Shopify customer journey to boost conversions, enhance user experience, and drive long-term retention.
Retention

Supercharge Your Store Part 2: Mapping Your Customer Journey

Amrutha Varshini
June 30, 2022
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Learn effective customer retention strategies to increase loyalty and drive repeat business for your brand.
Retention

Supercharge Your Store Part 3: Boost Your Customer Retention

Amrutha Varshini
June 30, 2022
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The goal of customer acquisition is to...acquire new customers! Facebook Ads Manager might tell you that you achieved a 5x return on ad spend, but how can you tell if that spend was from new customers vs your customers making a repeat purchase?
Retention

Supercharge Your Store Part 4: Boost Your Customer Acquisition Engine

Amrutha Varshini
June 30, 2022
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Retention Rate and Repurchase Rate are critically important metrics for any ecommerce businesses. Measuring how often customers are coming back for subsequent purchases within monthly cohorts can unlock huge growth potential for DTC brands.
Retention

Repurchase vs. Retention Rate: How to measure and why these metrics are essential for DTC brands

Amrutha Varshini
June 30, 2022
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Learn the importance of LTV in ecommerce and how to measure lifetime value metrics to boost your online business profitability.
Retention

Why LTV Metrics Are Crucial for Your Marketing Strategy and How to Measure Them

Amrutha Varshini
June 30, 2022
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Listicle

Discover essential metrics to transform one-time buyers into loyal subscribers. Learn strategies to boost subscription rates and enhance customer retention.
Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Amrutha Varshini
February 22, 2023
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Learn about 8 essential ecommerce metrics to boost growth and measure your online business success.
Listicle

8 Ecommerce Metrics to Help You Grow in 2023

Amrutha Varshini
February 17, 2023
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Discover our top 5 ecommerce trends predictions for 2025 to stay competitive in the online marketplace.
Listicle

5 Predictions for Ecommerce Trends in 2023

Amrutha Varshini
January 26, 2023
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Explore our comprehensive Black Friday checklist tailored for ecommerce brands, featuring top strategies from industry leaders to maximize your BFCM sales and customer retention.
Listicle

Black Friday Checklists You Should Be Paying Attention To

Amrutha Varshini
November 9, 2022
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Learn how to prepare for BFCM with five actionable data strategies to boost sales, optimize marketing, and enhance customer retention during the holiday shopping season.
Listicle

5 Things You Can Do With Your Data to Prepare for Black Friday & Cyber Monday

Amrutha Varshini
September 14, 2022
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Discover Peel Insights' top 5 ecommerce brand picks for summer, featuring unique products from Netti, NOBULL, Ka’Chava, Aloha Collection, and URWizards to enhance your seasonal activities.
Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

Amrutha Varshini
June 30, 2022
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