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How to guide

Learn cogs calculation to understand your business's profitability. Our guide provides a clear formula and practical examples to help you determine your COGS accurately.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn ROAS calculation to measure your advertising effectiveness. Understand the formula and discover tips to optimize your ad campaigns.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn how to perform revenue growth analysis to measure your company's performance over time. Discover why tracking revenue growth is essential for business success.
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Learn how to work out net profit by subtracting total expenses from total revenue. This essential metric helps you understand your company's profitability and financial health.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
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Retention

Leverage RFM analysis for email ROI to segment customers, boost engagement, and increase conversions. Optimize email campaigns with data-driven insights.
Retention

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Amrutha Varshini
October 1, 2024
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Discover how using RFM to improve ROI can enhance your advertising strategies by targeting high-value customer segments, leading to better returns on investment.
Retention

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Amrutha Varshini
October 1, 2024
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Find out: is Retention.com is safe for your D2C business along with how it works and how your Shopify brand might benefit from it
Retention

Is Retention.com Safe? A Guide to How it Works

Amrutha Varshini
September 12, 2023
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Discover the top Triple Whale alternatives to enhance your ecommerce analytics capabilities.
Retention

Triple Whale Alternatives

Amrutha Varshini
July 12, 2023
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Discover proven retention marketing strategies and see examples of successful implementations.
Retention

What is Retention Marketing? Strategies & Examples

Amrutha Varshini
June 23, 2023
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Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

Amrutha Varshini
May 2, 2023
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Listicle

Explore essential customer loyalty tools for Shopify brands to enhance retention and drive repeat purchases.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
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Implement effective subscription analytics strategies to enhance customer retention and lifetime value in your ecommerce business.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
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Explore effective ecommerce supply chain strategies to streamline operations and meet customer demands efficiently.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
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Explore our top 10 Shopify apps that every ecommerce store should use to improve conversions, marketing, and operations.
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
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Discover actionable strategies on how to increase AOV and LTV to maximize revenue, boost repeat purchases, and improve customer lifetime value.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
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Discover five effective ways to boost your ecommerce revenue using data-driven strategies, including personalized upselling, enhancing customer retention, and optimizing inventory management.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
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