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How to guide

Learn cogs calculation to understand your business's profitability. Our guide provides a clear formula and practical examples to help you determine your COGS accurately.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn ROAS calculation to measure your advertising effectiveness. Understand the formula and discover tips to optimize your ad campaigns.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn how to perform revenue growth analysis to measure your company's performance over time. Discover why tracking revenue growth is essential for business success.
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Learn how to work out net profit by subtracting total expenses from total revenue. This essential metric helps you understand your company's profitability and financial health.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
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Retention

Leverage RFM analysis for email ROI to segment customers, boost engagement, and increase conversions. Optimize email campaigns with data-driven insights.
Retention

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Amrutha Varshini
October 1, 2024
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Discover how using RFM to improve ROI can enhance your advertising strategies by targeting high-value customer segments, leading to better returns on investment.
Retention

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Amrutha Varshini
October 1, 2024
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Find out: is Retention.com is safe for your D2C business along with how it works and how your Shopify brand might benefit from it
Retention

Is Retention.com Safe? A Guide to How it Works

Amrutha Varshini
September 12, 2023
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Discover the top Triple Whale alternatives to enhance your ecommerce analytics capabilities.
Retention

Triple Whale Alternatives

Amrutha Varshini
July 12, 2023
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Discover proven retention marketing strategies and see examples of successful implementations.
Retention

What is Retention Marketing? Strategies & Examples

Amrutha Varshini
June 23, 2023
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Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

Amrutha Varshini
May 2, 2023
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Listicle

Learn the 7 key customer retention metrics to track and how they can improve your ecommerce strategy.
Listicle

The 7 Customer Retention Metrics You Need to Be Measuring Right Now

Amrutha Varshini
June 30, 2022
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Implement these five sustainability ideas for Shopify stores to make your e-commerce business more eco-friendly.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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Learn how ecommerce data automation can streamline your analytics processes and provide real-time insights.
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
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Understand the essential ecommerce KPIs and metrics to monitor for assessing your online store's performance.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Uncover why implementing data analytics tools is crucial for your ecommerce store's success and growth.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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Discover 5 effective ways to increase AOV for Shopify stores, boosting your revenue and customer satisfaction.
Listicle

5 Ways for Shopify Stores to Increase Average Order Value

Amrutha Varshini
June 30, 2022
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