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Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.

Venkata Subramanian Ravi
October 1, 2024
6 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
Listicle
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How to guide

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.
How-to Guide

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Amrutha Varshini
October 1, 2024
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Discover how RFM Analysis can transform your ad strategy. Learn to leverage customer data for targeted, high-performing campaigns.
How-to Guide

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Amrutha Varshini
October 1, 2024
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Peel's QuickStart Guide gets you set up with the ecommerce analytics you need to grow your D2C business.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
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Ecommerce analytics help DTC brands grow by unlocking who their customers are, when they make purchases, and what drives high lifetime value.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
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Retention

RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

Amrutha Varshini
February 27, 2023
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Personalizing the customer experience through data-informed decisions leads to increased customer lifetime value (LTV)
Retention

Increasing LTV: Personalizing the Customer Experience

Amrutha Varshini
February 3, 2023
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Peel has introduced a full suite of Amazon Analytics tools to unlock your Amazon customer retention story.
Retention

Amazon Analytics - How to Retain More Amazon Customers

Amrutha Varshini
December 22, 2022
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Tagging customers in Shopify is one of the best ways to organize your store. Learn how you create customer tags in Shopify and how to leverage them for segmentation in Peel.
Retention

Using Shopify Customer Tags to Segment Post Purchase Data

Amrutha Varshini
June 30, 2022
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Customers Returning Rate by Cohort is a metric that helps DTC brands better understand their e-commerce customer behavior. Learn how often your customers are purchasing and market accordingly.
Retention

DTC Metric Feature: Customers Returning Rate by Cohort

Amrutha Varshini
June 30, 2022
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A high discount on the right product during the right time of year can be a great acquisition strategy. Learn how your DTC site can secure a high LTV customer with a substantial discount strategy.
Retention

Securing a High LTV Customer with a Discount

Amrutha Varshini
June 30, 2022
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Listicle

Customer retention is the process of enticing back previous customers to buy from you again. The higher your customer retention is, the more people you have buying from you over and over again. Customers that choose to come back are loyal, spend more, and are your most valuable word-of-mouth marketers.
Listicle

The 7 Customer Retention Metrics You Need to Be Measuring Right Now

Amrutha Varshini
June 30, 2022
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Here are the 2021 e-commerce trends you’ll want to keep an eye on — and what you can do to make the most of them.
Listicle

2021 E-Commerce Trends: What to Watch and How to Thrive

Amrutha Varshini
June 30, 2022
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Here’s a breakdown of the five reasons why automated data analysis is such a valuable resource for growing your company, and how to use it effectively.‍
Listicle

5 Ways an Automated Analytics Platform Can Keep Your Business Growing

Amrutha Varshini
June 30, 2022
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With more people shopping online than ever before, we thought it would be fun to round up some of our team’s favorite brands for this year’s holiday shopping.If you’re the type to procrastinate on gift shopping, no need to panic! We’ve got you covered on some unique gift ideas from our team’s wish list, showcasing some awesome brands that everyone will love.
Listicle

2020 Holiday Gift Guide: Our Favorite DTC Brands

Amrutha Varshini
June 30, 2022
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For someone running an e-commerce store, it's important to set monthly or quarterly goals and track your progress on how you're pacing on each individual metric. Here are 8 goals Shopify brands have set, monitored, and seen success in using Peel
Listicle

8 Achievable Online Store Goals That Matter

Amrutha Varshini
June 30, 2022
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Average order value (AOV) is one of the most important metrics for an e-commerce retailer to track. It tells you how much your customers tend to spend when they order from you. Higher average order values mean higher profit margins, better customer lifetime values, and a better return on your marketing investments.The best part is that you can increase average order value for your business — and with less effort and expense than you might think. To get started, you just need to run a promotion that encourages people to spend more.
Listicle

5 Ways for Shopify Stores to Increase Average Order Value

Amrutha Varshini
June 30, 2022
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