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How to guide

Learn cogs calculation to understand your business's profitability. Our guide provides a clear formula and practical examples to help you determine your COGS accurately.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn ROAS calculation to measure your advertising effectiveness. Understand the formula and discover tips to optimize your ad campaigns.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn how to perform revenue growth analysis to measure your company's performance over time. Discover why tracking revenue growth is essential for business success.
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Learn how to work out net profit by subtracting total expenses from total revenue. This essential metric helps you understand your company's profitability and financial health.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
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Retention

RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

Amrutha Varshini
April 26, 2023
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RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

Amrutha Varshini
April 4, 2023
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RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

Amrutha Varshini
February 27, 2023
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Learn how to increase LTV by delivering personalized experiences that boost customer retention, loyalty, and long-term revenue.
Retention

Increasing LTV: Personalizing the Customer Experience

Amrutha Varshini
February 3, 2023
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Discover effective Amazon customer analytics techniques to improve customer retention and drive sales.
Retention

Amazon Analytics - How to Retain More Amazon Customers

Amrutha Varshini
December 22, 2022
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Tagging customers in Shopify is one of the best ways to organize your store. Learn how you create customer tags in Shopify and how to leverage them for segmentation in Peel.
Retention

Using Shopify Customer Tags to Segment Post Purchase Data

Amrutha Varshini
June 30, 2022
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Listicle

Explore essential customer loyalty tools for Shopify brands to enhance retention and drive repeat purchases.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
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Implement effective subscription analytics strategies to enhance customer retention and lifetime value in your ecommerce business.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
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Explore effective ecommerce supply chain strategies to streamline operations and meet customer demands efficiently.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
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Explore our top 10 Shopify apps that every ecommerce store should use to improve conversions, marketing, and operations.
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
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Discover actionable strategies on how to increase AOV and LTV to maximize revenue, boost repeat purchases, and improve customer lifetime value.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
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Discover five effective ways to boost your ecommerce revenue using data-driven strategies, including personalized upselling, enhancing customer retention, and optimizing inventory management.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
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