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Ecommerce

Retaining Your BFCM Shoppers: What to Do After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
November 7, 2024
8 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
Listicle
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How to guide

Cost of goods sold (COGS) is an essential metric for DTC brands to calculate and understand compared to their gross margin. Learn how to calculate COGS along with strategies for reducing it.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
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Return On Ad Spend (ROAS) is a critical marketing metric for brands to understand and optimize the efficacy of their ad strategy.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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We’ve been diving into automation of Performance Marketing Analysis with our integration with Google Ads and Facebook Ads. We automated the measurements of CAC and CPA across different networks, attribution windows, campaigns, segments, etc. with the ultimate goal of plotting it against LTV (coming soon). For example, we automate Customer CAC by Marketing Source with 60-day attribution so you can easily see which channel (Facebook Ads or Google Adwords) are better at driving customers and converting them. You can toggle the attribution windows to fit your business behavior.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
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Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Net profit is a formal term for describing your business's bottom line. It is critically important for businesses to monitor and calculate net profit to stay abreast of their company's overall health. Learn about how automated analytics tools can help improve net profit.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Revenue Growth Rate measures the percentage increase in revenue over time. It’s a leading indicator in showing how your company is growing.You must calculate the revenue growth to know if you are growing or now. It can be done on your overall revenue, or the revenue created by the properties in your database (by market, by customer type, by product type, etc.)
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Retention

RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

Amrutha Varshini
April 26, 2023
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RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

Amrutha Varshini
April 4, 2023
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RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

Amrutha Varshini
February 27, 2023
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Personalizing the customer experience through data-informed decisions leads to increased customer lifetime value (LTV)
Retention

Increasing LTV: Personalizing the Customer Experience

Amrutha Varshini
February 3, 2023
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Peel has introduced a full suite of Amazon Analytics tools to unlock your Amazon customer retention story.
Retention

Amazon Analytics - How to Retain More Amazon Customers

Amrutha Varshini
December 22, 2022
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Tagging customers in Shopify is one of the best ways to organize your store. Learn how you create customer tags in Shopify and how to leverage them for segmentation in Peel.
Retention

Using Shopify Customer Tags to Segment Post Purchase Data

Amrutha Varshini
June 30, 2022
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Listicle

Data analytics is a robust platform that allows business owners, product managers, marketers, or any data-driven individual to determine their most profitable users, if products are meeting their customer needs and how to retain more customers.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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E-commerce business owners are expected to track a lot of metrics. Here are 12 important e-commerce KPIs and metrics to monitor for success. Read more.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Most eCommerce businesses know that data analysis gives critical advantages over their competitors. Unfortunately, many of them don’t take advantage of their data. Why? Building data infrastructure isn’t cost-efficient. Current business intelligence solutions cost too much to set up and maintain. So, what’s the solution?
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
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Consumers demand more sustainable products, which means DTC brands need to find more routes for sustainable ecommerce practices. Here's how Shopify stores can improve their sustainability efforts.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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