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How to guide

Peel's QuickStart Guide gets you set up with the ecommerce analytics you need to grow your D2C business.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
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Ecommerce analytics help DTC brands grow by unlocking who their customers are, when they make purchases, and what drives high lifetime value.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
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Learn how to collect the right data for your Shopify store in order to boost your customer base and sales.
How-to Guide

Supercharge Your Shopify Store

Amrutha Varshini
January 18, 2023
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Growth Rate is an essential metric to calculate and track for ecommerce businesses of any size. Learn how to calculate business growth rate and how Peel can automate growth rate for you.
How-to Guide

How to Calculate Business Growth Rate

Amrutha Varshini
June 30, 2022
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Retention

Customers Returning Rate by Cohort is a metric that helps DTC brands better understand their e-commerce customer behavior. Learn how often your customers are purchasing and market accordingly.
Retention

DTC Metric Feature: Customers Returning Rate by Cohort

Amrutha Varshini
June 30, 2022
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A high discount on the right product during the right time of year can be a great acquisition strategy. Learn how your DTC site can secure a high LTV customer with a substantial discount strategy.
Retention

Securing a High LTV Customer with a Discount

Amrutha Varshini
June 30, 2022
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Customer repurchase rate tells you how many of your customers are making subsequent purchases after their first time shopping with your ecommerce store.
Retention

DTC Metrics Series: Repurchase Rate

Amrutha Varshini
June 30, 2022
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Time Between Purchases metric is the average number of days a customer takes between making two purchases, when looking at the past 365 days.
Retention

DTC Metrics Series: Time Between Purchases

Amrutha Varshini
June 30, 2022
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Getting to know the people who buy from you helps improve marketing efforts, develop better products, and create a base of loyal customers - it’s a no brainer. But how do you attract them in the first place? Discounts and promo codes.
Retention

DTC Promo Codes: How to Use Them and Measure Success

Amrutha Varshini
June 30, 2022
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Customers Returning Rate by Cohort metric tells you the percent of each cohort that comes back every month. It is the number of new individual customers in each month who made 1 returning order.
Retention

DTC Metrics Series: Customers Returning Rate

Amrutha Varshini
June 30, 2022
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Listicle

Data analytics is a robust platform that allows business owners, product managers, marketers, or any data-driven individual to determine their most profitable users, if products are meeting their customer needs and how to retain more customers.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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E-commerce business owners are expected to track a lot of metrics. Here are 12 important e-commerce KPIs and metrics to monitor for success. Read more.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Most eCommerce businesses know that data analysis gives critical advantages over their competitors. Unfortunately, many of them don’t take advantage of their data. Why? Building data infrastructure isn’t cost-efficient. Current business intelligence solutions cost too much to set up and maintain. So, what’s the solution?
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
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Consumers demand more sustainable products, which means DTC brands need to find more routes for sustainable ecommerce practices. Here's how Shopify stores can improve their sustainability efforts.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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