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Ecommerce

Retaining Your BFCM Shoppers: What to Do After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
November 7, 2024
8 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
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How to guide

Peel's QuickStart Guide gets you set up with the ecommerce analytics you need to grow your D2C business.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
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Ecommerce analytics help DTC brands grow by unlocking who their customers are, when they make purchases, and what drives high lifetime value.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
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Learn how to collect the right data for your Shopify store in order to boost your customer base and sales.
How-to Guide

Supercharge Your Shopify Store

Amrutha Varshini
January 18, 2023
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Growth Rate is an essential metric to calculate and track for ecommerce businesses of any size. Learn how to calculate business growth rate and how Peel can automate growth rate for you.
How-to Guide

How to Calculate Business Growth Rate

Amrutha Varshini
June 30, 2022
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Retention

Making better marketing decisions starts with the right data. Your store has a lot of data, but it’s siloed across different platforms. Your transaction and customer data lives on Shopify, but Shopify’s reporting tools are limited. Your email campaign performance lives in your email marketing platform. Your advertising data lives on Facebook, Google, and potentially several other platforms.
Retention

Supercharge Your Store Part 1: Collect The Right Data

Amrutha Varshini
June 30, 2022
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Using Peel, you can understand how each step of your customer journey is performing. Add data to each milestone of your customer journey to get a “birds eye view”
Retention

Supercharge Your Store Part 2: Mapping Your Customer Journey

Amrutha Varshini
June 30, 2022
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Your current customer base is a great place to look for growth. They are free to acquire because you have already acquired them. Depending on your product, acquiring new customers can be very expensive, especially if you are constantly needing to replace customers who are churning. Essentially, avoid trying to fill a bucket with a hole in the bottom. Plug the leak first!
Retention

Supercharge Your Store Part 3: Boost Your Customer Retention

Amrutha Varshini
June 30, 2022
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The goal of customer acquisition is to...acquire new customers! Facebook Ads Manager might tell you that you achieved a 5x return on ad spend, but how can you tell if that spend was from new customers vs your customers making a repeat purchase?
Retention

Supercharge Your Store Part 4: Boost Your Customer Acquisition Engine

Amrutha Varshini
June 30, 2022
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A cohort analysis involves studying the behavior of a specific group of people. This behavioral analysis technique groups users or customers based on their shared traits and actions, providing valuable insights for ecommerce brands.
Retention

Cohort Analysis 101 - An Introduction

Amrutha Varshini
June 30, 2022
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The LTV metric becomes even more powerful compared against your customer acquisition costs (CAC.) This relationship shows you not only how profitable your customers are, but also at what cost to you. At its core, the LTV to CAC ratio is a measure of sales and marketing efficiency.
Retention

Get More Control Over Sales Performance Calculating Your LTV-to-CAC Ratio

Amrutha Varshini
June 30, 2022
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Listicle

Data analytics is a robust platform that allows business owners, product managers, marketers, or any data-driven individual to determine their most profitable users, if products are meeting their customer needs and how to retain more customers.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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E-commerce business owners are expected to track a lot of metrics. Here are 12 important e-commerce KPIs and metrics to monitor for success. Read more.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Most eCommerce businesses know that data analysis gives critical advantages over their competitors. Unfortunately, many of them don’t take advantage of their data. Why? Building data infrastructure isn’t cost-efficient. Current business intelligence solutions cost too much to set up and maintain. So, what’s the solution?
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
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Consumers demand more sustainable products, which means DTC brands need to find more routes for sustainable ecommerce practices. Here's how Shopify stores can improve their sustainability efforts.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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