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Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.

Venkata Subramanian Ravi
October 1, 2024
6 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
Listicle
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How to guide

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.
How-to Guide

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Amrutha Varshini
October 1, 2024
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Discover how RFM Analysis can transform your ad strategy. Learn to leverage customer data for targeted, high-performing campaigns.
How-to Guide

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Amrutha Varshini
October 1, 2024
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Peel's QuickStart Guide gets you set up with the ecommerce analytics you need to grow your D2C business.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
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Ecommerce analytics help DTC brands grow by unlocking who their customers are, when they make purchases, and what drives high lifetime value.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
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Retention

Your current customer base is a great place to look for growth. They are free to acquire because you have already acquired them. Depending on your product, acquiring new customers can be very expensive, especially if you are constantly needing to replace customers who are churning. Essentially, avoid trying to fill a bucket with a hole in the bottom. Plug the leak first!
Retention

Supercharge Your Store Part 3: Boost Your Customer Retention

Amrutha Varshini
June 30, 2022
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The goal of customer acquisition is to...acquire new customers! Facebook Ads Manager might tell you that you achieved a 5x return on ad spend, but how can you tell if that spend was from new customers vs your customers making a repeat purchase?
Retention

Supercharge Your Store Part 4: Boost Your Customer Acquisition Engine

Amrutha Varshini
June 30, 2022
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A cohort analysis involves studying the behavior of a specific group of people. This behavioral analysis technique groups users or customers based on their shared traits and actions, providing valuable insights for ecommerce brands.
Retention

Cohort Analysis 101 - An Introduction

Amrutha Varshini
June 30, 2022
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The LTV metric becomes even more powerful compared against your customer acquisition costs (CAC.) This relationship shows you not only how profitable your customers are, but also at what cost to you. At its core, the LTV to CAC ratio is a measure of sales and marketing efficiency.
Retention

Get More Control Over Sales Performance Calculating Your LTV-to-CAC Ratio

Amrutha Varshini
June 30, 2022
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The Recharge x Peel integration allows Peel to offer more granular subscription metrics by pulling data directly from Recharge so businesses can see the opportunities to increase revenues, grow LTV, retain customers, and reduce operating costs.
Retention

Grow your Subscriptions: Connect Recharge data to Peel

Amrutha Varshini
June 30, 2022
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Lifetime value metrics evaluate how much an individual customer is worth to your business over time. Acquiring new leads is expensive — up to 25 times more costly than keeping current customers, according to Harvard Business Review. Understanding and leveraging LTV metrics will help your e-commerce store not only attract but also retain a crowd that keeps on buying.
Retention

Why LTV Metrics Are Crucial for Your Marketing Strategy and How to Measure Them

Amrutha Varshini
June 30, 2022
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Listicle

Data analytics is a robust platform that allows business owners, product managers, marketers, or any data-driven individual to determine their most profitable users, if products are meeting their customer needs and how to retain more customers.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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E-commerce business owners are expected to track a lot of metrics. Here are 12 important e-commerce KPIs and metrics to monitor for success. Read more.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Most eCommerce businesses know that data analysis gives critical advantages over their competitors. Unfortunately, many of them don’t take advantage of their data. Why? Building data infrastructure isn’t cost-efficient. Current business intelligence solutions cost too much to set up and maintain. So, what’s the solution?
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
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Consumers demand more sustainable products, which means DTC brands need to find more routes for sustainable ecommerce practices. Here's how Shopify stores can improve their sustainability efforts.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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