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Ecommerce

Retaining Your BFCM Shoppers: What to Do After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
November 7, 2024
8 minutes
min read
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E-commerce Strategy
How-to Guide
Retention
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How to guide

Cost of goods sold (COGS) is an essential metric for DTC brands to calculate and understand compared to their gross margin. Learn how to calculate COGS along with strategies for reducing it.
How-to Guide

What is Cost of Goods Sold (COGS) & How to Calculate It

Amrutha Varshini
June 30, 2022
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Return On Ad Spend (ROAS) is a critical marketing metric for brands to understand and optimize the efficacy of their ad strategy.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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We’ve been diving into automation of Performance Marketing Analysis with our integration with Google Ads and Facebook Ads. We automated the measurements of CAC and CPA across different networks, attribution windows, campaigns, segments, etc. with the ultimate goal of plotting it against LTV (coming soon). For example, we automate Customer CAC by Marketing Source with 60-day attribution so you can easily see which channel (Facebook Ads or Google Adwords) are better at driving customers and converting them. You can toggle the attribution windows to fit your business behavior.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
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Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Net profit is a formal term for describing your business's bottom line. It is critically important for businesses to monitor and calculate net profit to stay abreast of their company's overall health. Learn about how automated analytics tools can help improve net profit.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Revenue Growth Rate measures the percentage increase in revenue over time. It’s a leading indicator in showing how your company is growing.You must calculate the revenue growth to know if you are growing or now. It can be done on your overall revenue, or the revenue created by the properties in your database (by market, by customer type, by product type, etc.)
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Retention

Learn how to use your RFM data for personalized email campaigns. Dive into data-driven strategies that can boost conversions and 10x your email marketing ROI.
Retention

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Amrutha Varshini
October 1, 2024
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Discover how RFM Analysis can transform your ad strategy. Learn to leverage customer data for targeted, high-performing campaigns.
Retention

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Amrutha Varshini
October 1, 2024
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Find out: is Retention.com is safe for your D2C business along with how it works and how your Shopify brand might benefit from it
Retention

Is Retention.com Safe? A Guide to How it Works

Amrutha Varshini
September 12, 2023
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Exploring Triple Whale alternatives? Try Peel. Reward the customers who love your product the most and drive growth through improving retention and repeat purchases.
Retention

Triple Whale Alternatives

Amrutha Varshini
July 12, 2023
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Retention marketing is all about delivering real value to your customers in your post-purchase communications to keep them engaged and loyal to your brand
Retention

What is Retention Marketing? Strategies & Examples

Amrutha Varshini
June 23, 2023
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Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

Amrutha Varshini
May 2, 2023
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Listicle

Building customer loyalty is critical for modern DTC brands. Learn about the best customer loyalty strategies along with the top tools for customer loyalty programs.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
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Subscription based ecommerce companies benefit from automated subscription analytics, which boost customer retention and lifetime value.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
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The holidays are heavily impacting ecommerce supply chains. Learn how your ecommerce store can improve your supply chain health now with 6 easy tips.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
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With so many options, it’s not always clear where you should start adding apps that will grow your business. Is it SMS, customer support, business intelligence or a combination of those and more that will make the biggest difference next year?
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
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Two metrics we track at Peel that can help you understand your customer retention efforts are lifetime value (LTV) and average order value (AOV). Both offer opportunities to offset your acquisition cost and increase profit, and equally important is the insight into customer satisfaction and loyalty that they offer.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
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You have a lot of data at your fingertips. So much, in fact, that it might feel like you’re not using it all to its advantage. Maybe you even feel like it’s slipping through your fingers and you can’t quite keep up with it. Average Order Value refers to the average amount customers spend on an order when they purchase with you. The higher your AOV, the more revenue you get.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
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