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How to guide

Peel's QuickStart Guide gets you set up with the ecommerce analytics you need to grow your D2C business.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
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Ecommerce analytics help DTC brands grow by unlocking who their customers are, when they make purchases, and what drives high lifetime value.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
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Learn how to collect the right data for your Shopify store in order to boost your customer base and sales.
How-to Guide

Supercharge Your Shopify Store

Amrutha Varshini
January 18, 2023
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Growth Rate is an essential metric to calculate and track for ecommerce businesses of any size. Learn how to calculate business growth rate and how Peel can automate growth rate for you.
How-to Guide

How to Calculate Business Growth Rate

Amrutha Varshini
June 30, 2022
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Retention

RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

Amrutha Varshini
April 26, 2023
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RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

Amrutha Varshini
April 4, 2023
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RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

Amrutha Varshini
February 27, 2023
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Personalizing the customer experience through data-informed decisions leads to increased customer lifetime value (LTV)
Retention

Increasing LTV: Personalizing the Customer Experience

Amrutha Varshini
February 3, 2023
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Peel has introduced a full suite of Amazon Analytics tools to unlock your Amazon customer retention story.
Retention

Amazon Analytics - How to Retain More Amazon Customers

Amrutha Varshini
December 22, 2022
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Tagging customers in Shopify is one of the best ways to organize your store. Learn how you create customer tags in Shopify and how to leverage them for segmentation in Peel.
Retention

Using Shopify Customer Tags to Segment Post Purchase Data

Amrutha Varshini
June 30, 2022
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Listicle

Building customer loyalty is critical for modern DTC brands. Learn about the best customer loyalty strategies along with the top tools for customer loyalty programs.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
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Subscription based ecommerce companies benefit from automated subscription analytics, which boost customer retention and lifetime value.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
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The holidays are heavily impacting ecommerce supply chains. Learn how your ecommerce store can improve your supply chain health now with 6 easy tips.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
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With so many options, it’s not always clear where you should start adding apps that will grow your business. Is it SMS, customer support, business intelligence or a combination of those and more that will make the biggest difference next year?
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
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Two metrics we track at Peel that can help you understand your customer retention efforts are lifetime value (LTV) and average order value (AOV). Both offer opportunities to offset your acquisition cost and increase profit, and equally important is the insight into customer satisfaction and loyalty that they offer.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
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You have a lot of data at your fingertips. So much, in fact, that it might feel like you’re not using it all to its advantage. Maybe you even feel like it’s slipping through your fingers and you can’t quite keep up with it. Average Order Value refers to the average amount customers spend on an order when they purchase with you. The higher your AOV, the more revenue you get.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
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